AI-Powered Creative Analysis and Playtests

Explore how users feel interacting with your product

Trusted by:
GAME + TESTER
Sensemitter technology leverages neural networks to analyze facial expressions to understand players' emotional responses while playing your game or watching an ad creative. Then, we transform this perception data into actionable metrics.
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UX tests per year
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Ad creatives analyzed
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Data analysts

How it Works

AI and analysts interpret data into tangible metrics We obtain key parameters of subconscious perception Neural networks process a user session We capture a player's facial expressions and gaze direction
AI and analysts interpret data into tangible metrics We obtain key parameters of subconscious perception Neural networks process a user session We capture a player's facial expressions and gaze direction STEP 1 STEP 2 STEP 3 STEP 4

Sensemitter Works for Every Gamedev Specialist

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Game Design
Monetization
User Acquisition
ASO

For Game Designers and Producers

We can deconstruct players' behavior using a science-based methodology to help understand the reasons behind their actions.
Why does conversion from tutorial fail? Which game mechanic is more appealing? Which hooks in a first play session engage players to stay? Why do top games in your genre perform well?
Affected metrics: Retention, LTV, CR, Downloads, Stickiness, Session Length
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For Monetization Specialists

Using behavioral and emotional analysis, we can estimate the right time to sell.
What is the limit of rewarded ads per play session? Which placements will frustrate players less? Which bundles appear more attractive to players? We can analyze your game, top performers in a specific niche, or direct competitors to define best practices for monetization.
Affected metrics: Conversion into PU, LTV, ARPU
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Monetization

For UA Specialists

Leverage insights to create high-impact ads by monitoring emotional response of your target audience watching your ads or top-performing creatives.
Understand specific elements that drive engagement and conversion. What is the limit of rewarded ads per play session? Which placements frustrate players? Which bundles appear more attractive to players?
Define best practices for monetization.
Affected metrics: CPC, CTR, CPI
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For ASO Specialists

Optimize sentiment of visuals, texts, and icons — to increase conversion rate to install.
We can A/B test any element of a game page's in app stores to understand what exactly converts a page viewer into the install. And with advanced heatmaps it will be easier to understand distribution of attention.
Affected metrics: Install Rate
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