May
Focused on game development
This shift allowed us to dive deep into the market's specifics and needs, thus providing a ground for all the positive methodological changes that followed. After testing gaming content, it’s clear that our tech was made for games!
June
Launched R&D with top clients
Curious clients pushed us to innovate, asking for tests beyond standard processes — like evaluating how playable ads after video content impact install rates. These insights became the foundation for refining and improving our methodologies.
July
Enhanced arousal, our key metric
We identified and confirmed the correlation between creative performance metrics and audience emotional arousal patterns.
Revamped ASO analysis
We tripled the testing speed and enriched our reports with a comprehensive set of valuable metrics.
August
Boosted heatmap accuracy by 78%
Heatmaps reveal where viewers focus their attention during emotional moments. With this significant improvement, we’re proud to say our solution is now among the best on the market!
Redefined playtesting methodology with emotional response data
Our game analysis methodology now provides a valid assessment of both unconscious emotional reactions and conscious player perceptions. This dual approach ensures objective insights that are truly valuable for game developers.
September
Testing for playable ads is available
Playable ads are one of the popular formats for mobile game advertising today. We’ve developed a specialized methodology to test and optimize their performance.
Introduced the Valence metric
Valence, which reflects the positive or negative direction of emotions, is now part of our analysis. This powerful metric enhances the insights we provide to our partners, making them even more detailed.
October
Developed a methodology for testing creative funnels
We created a comprehensive testing approach for creative funnels, covering the entire journey: game → video/playable → end card → store. This enables us to analyze the consumer’s ad experience in conditions similar to real ad networks, identifying potential conversion points and drop-off areas.
November
Introduced the Attention metric
Another breakthrough in our methodology! This metric enables valid evaluation of hook effectiveness, focusing not just on audience arousal but also on sustained attention, providing deeper insights into content engagement.
December
Soft-launched the Sensemitter Platform
Starting next year, users will be able to independently set up creative or game tests, launch them, and gain valuable insights — all in one seamless platform.
Looking Ahead
2024 has been a year of progress, innovation, and transformation. As we gear up for 2025, we’re excited to further enhance our technology, introduce more advanced testing capabilities, helping our partners create gaming experiences that truly resonate with the players worldwide.
Contact us to explore the new ways of content analysis.