AI-driven Emotion Analytics Platform for Mobile Gaming

Analyze players' emotional engagement to undestand which creative elements captivate attention and drive conversions

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All Your Insights in One Powerful Platform

First Play Session

For mobile games

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Ad Creative testing

For mobile video creatives

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ASO testing

For app store visuals

Funnel testing

For app store visuals

Playable testing

For mobile Ad playables

Trusted by leading brands

90% of our clients are top-50 mobile studios worldwide

Why choose Sensemitter’s game analytics platform?

Create ads that resonate emotionally with your audience

Understand target audience behavior

Explore the fluctuations in emotional arousal, focus, and emotional valence.

Analyze key user acquisition metrics

Get emotional response data for higher CTR, CR and lower CPI.

Identify top-performers with actionable insights

Get instant feedback on your creatives and benchmark against best practices.

Who Benefits from Creative Analysis Testing

App owners

Maximize your ROI by identifying which creatives resonate with your audience and drive the best results.

Make data-backed decisions that elevate your brand’s performance, reduce marketing costs, and improve user acquisition efficiency

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Game designers

Enhance your game’s appeal by understanding the emotional responses to your in-game ads.

Gain insights into what resonates with players, allowing you to create more engaging, impactful ads that support user retention and in-app purchases.

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Marketing professionals

Unlock the full potential of your ad campaigns with emotional insights that enhance creative performance.

From refining targeting strategies to optimizing creatives, gain a deeper understanding of engagement, boost CTR and CR, and drive better user acquisition, retention, and revenue.

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How Sensemitter supports your daily tasks

Boost CTR and conversion rate

Remove moments that don't capture viewers' attention and reorder scenes to boost engagement

Gain insights

Compare low- and top-performing creatives, analyze competitors' videos, and identify engaging techniques

Create a new top performer

Test ad creatives in a bundle and unlock creative patterns

How it works

Trusted by Marketers Worldwide

“Your compressed summaries and the derived thoughts around our video and store analyses very valuable and insightful. I shared some key learning with our department last week and the response was uplifting”.

Working in agile sprints helped us better understand user interactions with our onboarding flows. The quick, actionable feedback enabled us to deliver value faster while laying a solid foundation for new content.

Top-50 developer

“The team feel that the presentation was very clear and comprehensive. They're already working on the next iteration of the minigame. We appreciate your thorough report; it was extremely helpful!”

Intelligent reporting

Ad data for better performance

Start optimizing your ads now

Check out full power of Sensemitter Emotion AI

FAQ

How does Sensemitter’s emotion recognition technology work?

The Sensemitter Platform records players' faces and reactions while viewing a game ad through a camera. The recording is then processed using proprietary Sensemitter technology, which uses AI to digitize emotions second by second.

So, is it a marketing analytics tool?

Yes, but not in the same way as standard MMPs like AppsFlyer. Our platform goes beyond traditional metrics by providing deeper insights. Our tests measure emotional engagement, player focus, and the emotional polarity driving that engagement. This data helps you understand your audience’s motivations and frustrations.

How is the Sensemitter test conducted?

Our standard test includes screening respondents to ensure the most valid results. Next, we calibrate gaze and measure baseline emotions. After these steps, the respondent watches the video on a smartphone. These stages enable us to collect data that closely reflects everyday-life perception.

Which emotions do you track? How do you convert emotions into metrics?

We detect seven key emotional response parameters:

Neutral
Happy
Surprise
Anger
Sad
Fear
Disgust

Then, we break those emotions into three clear-cut metrics:

Emotional Engagement / Arousal (how intense the emotion is)
Valence (positive or negative feelings)
Focus (player's gaze duration and direction)

Do you work with real players to estimate players’ emotions?

Yes, we recruit testers via specialized platforms based on set criteria (gender, age, location, interests, experience).

How can gaming businesses benefit from Sensemitter’s tests?

Sensemitter testing eliminates uncertainty by allowing game designers and creative producers to pinpoint exactly where issues or standout moments occur in ad creatives or playable ads. This enables them to focus on improvements efficiently, significantly reducing the time spent on guesswork and hypotheses.

What exactly do I get after using Sensemitter? How does it work?

A detailed report with clear recommendations on improving your game or ad creatives. You’ll see engagement graphs highlighting emotional peaks and dips, so you know exactly what’s hitting or flopping.

Do I need an SDK?

No, we don’t offer an SDK for integration into games. Our research is based on external analysis of ad creatives using emotion tracking and heat map technologies.

Is players’ data safe?

Yes, it’s fully compliant with GDPR and the EU AI Act.

What is a common application for Sensemitter Ad Creatives testing?

Boost CTR and conversion rate. Remove moments that don't capture viewers' attention and reorder scenes to boost engagement.
Gain insights by comparing low- and top-performing creatives, analyzing competitors' videos, and identifying engaging techniques.
Create a new top performer by testing ad creatives in a bundle and unlocking creative patterns.