Introducing Sensemitter Platform — AI-powered automation for gaming content testing

As we've grown, so has the creativity of our customers. We started by testing players’ emotional responses to gameplay and ad creatives, helping our customers understand their audience — what they liked, what they didn’t, and most importantly, why. From a gameplay perspective, we began with FTUE tests (first play session analysis) and creative ad testing, where we highlighted emotional engagement levels during ad views and pinpointed the elements that failed to sustain that engagement.

As our methodology advanced, our clients’ needs became more sophisticated. And while our customers love what Sensemitter can do, they’ve shown us they want to achieve even more. For example, we can now analyze the entire funnel, from ad views on specific platforms to ASO, and combine it with first play session insights. These tests demand creativity even at the design stage, requiring human ingenuity that no AI can fully replicate. That’s why we decided to automate standard playtesting and ad creative testing.

Starting today, you can log in to the Sensemitter Platform and measure emotional engagement with your gaming content. Over 73% of our customers are thrilled with Sensemitter insights, returning to request more complex tests. And to celebrate, we’re offering all new clients a 20% discount.

While standard FTUE and ad creative bundle testing has been a cornerstone of Sensemitter, one of the most frequent requests from our customers has been the ability to evaluate complex UX funnels. They seek answers to nuanced behavioral questions, such as how the character featured in an ad influences install rates when the store page design differs, or whether there’s a measurable correlation between video content and playable ads in a set that boosts click-through and install rates.

Today, we’re delivering: you can now use the Sensemitter Platform on your own or collaborate with our team for more advanced testing needs.

Sensemitter Platform: Your AI-powered research & playtesting hub

We gave select returning customers early access to the platform, and here’s what they loved:

• Faster test processing time. No more back-and-forth emails with a manager or waiting to finalize test designs — the workflow for platform tests is fully automated.
  
• Reduced “human factor.” Preset test designs eliminate miscommunication. We’re all human, after all!
  
• Easier access to insights and data. The platform’s dashboard stores everything about your tests, along with handy tips on how to interpret the results. Previously, only those attending analyst calls had access to insights. Now, the data is accessible to your entire team, helping to educate and align everyone on best practices.
  
• Seamless integration into workflows. Automation doesn’t just save time — it makes implementation effortless. Most of our customers are established gaming publishers who continuously test game prototypes and optimize UA. Automation is a game-changer, with major companies incorporating Sensemitter into their R&D pipelines seamlessly.

"Creating games and creatives is a complex and time-consuming process that often relies on intuition and guesses about players' feelings and emotions. Sensemitter changes the game, enabling us to measure and understand what was previously out of reach – people’s emotional reactions.

We are launching the Sensemitter platform that simplifies access to emotion analytics. In just a few minutes, users can set up a test for their creatives or games, run it, and gain valuable insights.

Sensemitter is excited to be pioneering this for existing customers, including Wargaming, Innogames, Nexters, Wooga, and Pixonic” — Irina Barsukova, COO of Sensemitter.

Goodbye, manual testing?

We’re in the soft launch phase of the Sensemitter Platform. For now, the most popular tests are fully automated. Check out the chart below to see what you can test through the platform and which more complex tests require collaboration with the Sensemitter team.

We’re enabling holistic, accurate, and fast research on gaming content without SDK or technical integration, making Sensemitter a go-to knowledge hub for developers.

Visit our website to sign up for early access or request a demo