How to launch tests on the Sensemitter Platform

What does Sensemitter actually do?

The platform uses AI-powered facial coding and eye tracking to analyze both ad creatives and gameplay sessions. Whether you're testing pre-launch concepts, live ads, or player behavior inside the game, Sensemitter reveals deep emotional insights — tracking arousal, valence, and focus to pinpoint moments of engagement or drop-off.

You can easily create a project, define your target audience, upload your assets, and get a full emotional performance report within days. The dashboard highlights key patterns, compares high vs low-performing creatives, and identifies gameplay moments that either captivate or frustrate your audience — helping you optimize for retention, engagement, and lower CPI.

Analyzing ad creatives with emotion-first AI

The first video walks through how to upload ad creatives, define audience segments, and receive detailed emotion-based reports within days. It shows how to compare high vs low-performing creatives using arousal, valence, and focus metrics.

Running full playtests with emotion tracking

The second video demonstrates how to structure a full playtest project, define gameplay hypotheses, and gather emotional insights from real player sessions. It highlights how developers can uncover specific frustration points and gameplay bottlenecks.

Early access offer: test, iterate, test again — on us

Launch your first ad creative study on app.sensemitter.com before June 30th and get a second, follow-up test for free — so you can directly measure how emotional engagement changes after your creative update. Perfect for refining top-of-funnel performance with real behavioral data. Offer includes dedicated analytical support and a professional summary presentation for each test.