AI-Powered Playtests

with behavioral and emotional analysis

Relevant for all game development stages
Increases chances of releasing a project to stores
Reduces the number of iterations during development

How it Works

AI and analysts interpret data into tangible metrics We obtain key parameters of subconscious perception Neural networks process a user session We capture a player's facial expressions and gaze direction
AI and analysts interpret data into tangible metrics We obtain key parameters of subconscious perception Neural networks process a user session We capture a player's facial expressions and gaze direction STEP 1 STEP 2 STEP 3 STEP 4

How Sensemitter Differs from Regular Playtesting

Sensemitter vs. Playtesting
Sensemitter deconstructs players’ behaviour and helps understanding the reasons behind their actions.
Data-driven emotional analysis
We evaluate playability by monitoring 7 emotional response parameters and transforming this data into perception metrics.
Real AI power beyond LLMs
We use separate neural networks that identify emotions, track eyesight, and summarize research data.
Sensemitter has access to players across specific genres, from various GEOs, languages, and cultural backgrounds.

What to Playtest

First Play Session
Our First Time User Experience (FTUE) analysis method will help optimize the churn funnel and increase playtime.
R1-R7 Analysis
To identify hooks for player engagement and re-engagement, leading to improved retention rates.
New Mechanics and Tutorials
To provide insights into what engages players and what, contrarily, confuses and disorients them.
Monetization Mechanics and Offers
To increase conversion to paying users and boost ARPU/ARPPU.
UI and Controls
Interface interaction analysis will help identify issues in controls and unclear interface elements.
Custom Playtest with Behavioral and Emotional Analysis
Get in touch to find out what you can playtest.

We Can Analyze

Your game
Your game
Top-performing games
Top-performing games
Direct competitors
Direct competitors
Your game
Your game
Top-performing games
Top-performing games
Direct competitors
Direct competitors

An example of our report based on Royal Match analysis

Understand what works and what's not, adopt best practices, and reduce the number of iterations during development.
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Enhance Your Game with Behavioral Insights

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