Full deconstruction of Royal Match's success

How to build a perfect Match-3 game



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Why High-impact Ads Matter to You

Royal Match is redefining mobile gaming with revenue nearing $3 billion. But what strategies can drive similar results for other brands?
To uncover the secrets behind its success, we analyzed the game using emotion recognition technology. Our research reveals what connects players to the game, why challenges feel rewarding, progression satisfying, and how a sense of belonging drives player engagement and investment.
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