Call of Duty: Black Ops 7 teaser analyzed by emotion Al and eye-tracking
See how CoD veterans and new players react to the game's newest teaser
Download
Why High-impact Ads Matter to You
Sensemitter tracked how Call of Duty fans and newcomers react differently to the Black Ops 7 teaser – revealing the hidden psychology behind a $30B franchise's marketing approach.
In this study, we uncover the science behind what works for gaming's biggest franchise – from the specific visual triggers that boost engagement by 40%+ to why human characters consistently outperform robots, and how audio-tension correlation drives emotional peaks that keep viewers hooked until the final frame.
In this study, we uncover the science behind what works for gaming's biggest franchise – from the specific visual triggers that boost engagement by 40%+ to why human characters consistently outperform robots, and how audio-tension correlation drives emotional peaks that keep viewers hooked until the final frame.
Download
Take a peek inside
