The neuroscience of rewards: how dopamine builds game addiction

Monday, 29th September, 2025
2:00 PM (GMT+01:00)
We explored the neuroscience of dopamine in mobile games to reveal how rewards shape player motivation, engagement, and monetization. From daily spins and mystery boxes to cues and visuals, our research uncovers the hidden design choices that trigger dopamine and keep players returning.

Register to learn how top studios apply dopamine-driven rewards to build billion-dollar mobile hits!
Tatiana Shutkova
Lead Researcher

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