Our platform already delivers next-generation playtesting powered by neuroscience and AI, and Isabel’s passion for turning creative data into meaningful business outcomes perfectly fits that mission. She has spent more than a decade helping mobile-game studios and app marketers accelerate growth through user acquisition, analytics, and AI-driven creative optimization.
A seasoned BizDev leader
Isabel has spent over a decade shaking up mobile-game marketing. She propelled Supersonic and MobFox forward before turbocharging Appsumer’s EMEA gaming footprint, then scaled Adjust’s U.K. and Ireland business. Next, she dove into AI-powered creative analytics at Replai and Alison.ai, advocating computer vision tools that help advertisers test more and win big.
Returning to AI to build the future of playtesting
Isabel’s passion has always been gaming, and she’s zeroed in on one of the biggest challenges the industry faces: retention. With only about 3% of mobile players still active by Day 30, the need for smarter, faster insights has never been greater.
That’s why Isabel has joined forces with Sensemitter to put emotional engagement at the heart of playtesting. Isabel is excited to finally measure what actually matters in playtesting − emotional engagement. Her belief in rapid, actionable insights is perfectly aligned with Sensemitter’s mission to help studios build games players love − and keep playing.
What this means for Sensemitter
Isabel’s arrival accelerates our commitment to growth, partnership, and evidence-based decisions. Her track record of building market share for mobile-tech and AI companies ensures that Sensemitter’s neuro-AI platform will reach more studios and publishers.
With Isabel leading the BizDev department, we’ll help game makers playtest smarter, iterate faster, and grow their games with clear, real-time emotional insights. We couldn’t be more thrilled to welcome her to the Sensemitter family.
Join us on this journey
Sensemitter is redefining playtesting by combining neuroscience and AI. If you’d like to learn more about our next-generation platform or explore working with Isabel and our team, contact us or request a demo.