Which Capybara Go! store page converts better — and why?

Sensemitter analyzed how changes to Capybara Go!’s app store page impact the conversion, comparing the pre-launch version with the final release.

What if the original icon resonated better with certain user segments? Or should the order of the screenshots be different to convert better?

In this study, we ask questions about how subtle tweaks to ASO elements shape user perception and desire to install the game.